Luxury Listing Specialist Certification Program
In this training we will help you position yourself above the competition and you will learn how to attract more high end customers versus chasing down the same leads as everybody else.

With, Zillow, Facebook ads and all the other lead generation companies competing for seller’s attention online, how does a local agent get the attention of a potential luxury seller? There are three easy ways you can make more money in the next year that don’t require any additional work for you.

     1. Increase Your Average Sale Price
     2. Sell More Homes
     3. Increase Your Conversion with Prospective Clients

You will learn proven techniques to not only break into the higher end market...but more importantly dominate it!
Course Description
This course presents the principles, strategies, and systems that can be implemented to successfully help agents attract and sell luxury homes faster and for more money. Gain excellent, advanced, and cutting edge techniques for helping luxury homeowners sell their homes and “stand out” above the competition.

To help agents demonstrate their skills, I have created a luxury broker certification. This new designation establishes a minimum set of standards for agents. My program instills the same principles I outline in my books, “Luxury Listing Specialist” and “Marketing Luxury”, and teach through my Marketing Luxury Group.

It offers potential clients third-party validation through documented, hands-on training and certification. Most agents spend years trying to secure luxury listings; many never get them. With this certification, agents have access to proven and repeatable marketing systems which can be utilized in the marketing of their luxury listings. This certification and the training agents receive as part of this program will almost single-handedly pull the luxury real estate niche out of the Dinosauric Age. Agents are seeing astounding results from these pioneering methods.
Unlimited Online Access for 1 Year
You will also be given a secure password for you to access video trainings for all 16 modules. Let’s face it, you may forget a thing or two once you leave the luxury bootcamp. We want to make sure you can access the certification trainings for one full year at no extra charge.
Setting: Online/Virtual 
Course Length: 10.5 Hours

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What's Included?
  • ​LUXE Part 1: 7 Modules, with Videos ($597 Value)
  • LUXE Part 2: 9 Modules with Videos ($597 Value)
  • Downloads: Over 75+ Action Steps with valuable information to use in your business today. ($297 Value)
Total Value: $1,491
Included Bonuses
  • Bonus #1: The Renegade Mailer: ($997 Value)
  • Bonus #2:  Objection Playing Cards ($57)
Total Bonus Value: $1,054
Total Value: 
$2,545 for just $597 today!
Prove Them Wrong!
Additional Bonuses
You will receive the following Special Bonuses for attending this certification training:
Pre-loaded Video Book
(a $397 value)
Unlimited Online Access for 1 Year
Video training access for all 16 modules!
Course Length: 10.5 Hours 
 (a $597 value)
A copy of my new book
($30 Value)
About Michael LaFido
Michael LaFido is a top-producing Realtor and real estate consultant with over Eighteen years of experience in the real estate industry. Michael' marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.
Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ in 2018 by the International Property Awards!

Michael has created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This new certification establishes an in-depth and detailed set of standards for agents that represent luxury homes, and is currently offered for 12 hours of Continuing Education (CE) for real estate agents in Texas. The trainings are based on the same principles Michael outlines in his book, "Luxury Listing Specialist" that he teaches to agents across the world.

Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today. 

What Others Are Saying...

“”Wow, I have never seen a more impressive approach to listing and marketing multi-million dollar properties, his inventory of homes reads like a Who’s Who list of American’s Best Real Estate Properties. I cannot imagine ANY seller, with a multi-million dollar property not listing with Mike. If you want to break into the multi-million dollar property market, or learn how to get your luxury listing sold, Michael is the person to talk to.”

                  - Judy LaDeur, Founder and President of The Profitable Recruiterand Judy LaDeur International

“If you want to market high-end properties then Michael’s Luxury course is a must. He is the expert, and he leads by example with his impressive portfolio of $1 million+ listings and sales. Michael recently gave an all day seminar to 122 of my agents in Dallas. They were more than impressed and virtually all of them are going for the LUXE designation offered by Michael. But even more important is the integrity and caliber of professionalism that Michael exudes. A real class act.”

                  - Mark Wolfe, Owner of RE/MAX DFW Associates

"After attending Michael's all day seminar in Lewisville Texas, I can attest that agents who want to break into the luxury market, and/or are looking for very unique and aggressive marketing strategies for their luxury listings, this designation is a must. As agents there are many courses to choose from, but not all of them have substance! Michael is in the trenches and practices what he preaches."

                  - Olivier Mevellec Co-founder & President of Global Marketing Agent
Marketing Luxury Group, LLC
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Oak Brook, IL 60523
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