Live Certification Event
Coming to DFW!
Join me in Colleyville, TX on January 15th, 2020 
for an exclusive Live Certification training event!
Register now for just $597
(This Certification Program is regularly $997 
but you save $400 thanks to our sponsors!)
Luxury Listing Specialist Certification Program
In this training we will help you position yourself above the competition and you will learn how to attract more high end customers versus chasing down the same leads as everybody else.

With, Zillow, Facebook ads and all the other lead generation companies competing for seller’s attention online, how does a local agent get the attention of a potential luxury seller? There are three easy ways you can make more money in the next year that don’t require any additional work for you.

     1. Increase Your Average Sale Price
     2. Sell More Homes
     3. Increase Your Conversion with Prospective Clients

You will learn proven techniques to not only break into the higher end market...but more importantly dominate it!
Course Description
This course presents the principles, strategies, and systems that can be implemented to successfully help agents attract and sell luxury homes faster and for more money. Gain excellent, advanced, and cutting edge techniques for helping luxury homeowners sell their homes and “stand out” above the competition.
Unlimited Online Access for 1 Year
You will also be given a secure password for you to access video trainings for all 16 modules. Let’s face it, you may forget a thing or two once you leave the luxury bootcamp. We want to make sure you can access the certification trainings for one full year at no extra charge.
Setting: Live/Online/Virtual 
Course Length: 10+ Hours

January 15, 2020;  9:30am - 4:30pm
Registration begins at 9 am
(Lunch will be provided)
  • Module 1: Luxury 101
  • Module 2: Building Your Foundation
  • Module 3: Luxury Listing Blueprint 
  • Module 4: Video Marketing Methods
  • Module 5: Conversion System
  • Module 6: Pre-Listing Advantage 
  • Module 7: The Ultimate Listing Presentation
  • Module 8: Pro-Active Selling Formula
  • Module 9: Staging and Positioning
  • Module 10: Marketing Your Listing
  • Module 11: Listing to Closing Systems 
  • Module 12: Showing Luxury Properties
  • Module 13: Lifestyle Marketing Methods
  • Module 14: Event Based Marketing
  • Module 15: Press and Public Relations
  • Module 16: Luxury Auctions
Special Bonuses
You will receive the following Special Bonuses for attending this certification training:
Pre-loaded Video Book
(a $397 value)

Two workbooks 
(one per day) to take detailed notes in
Unlimited Online Access for 1 Year
Video training access for all 14 modules!
Course Length: 8 Hours 
 (a $597 value)
A copy of my new book

Pre-loaded Video Book
(a $397 value)
Unlimited Online Access for 1 Year
Video training access for all 16 modules!
Course Length: 10 Hours 
 (a $597 value)
A copy of my new book
(a $30 value)

Access to Our Members Only Group

130 Page Training Manual
(a $97 Value)

Colleyville Center
5301 Riverwalk Dr.
Colleyville, TX 76034
About Michael LaFido
Michael LaFido is a top-producing Realtor and real estate consultant with over Eighteen years of experience in the real estate industry. Michael' marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.
Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ in 2018 by the International Property Awards!

Michael has created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This new certification establishes an in-depth and detailed set of standards for agents that represent luxury homes, and is currently offered for 12 hours of Continuing Education (CE) for real estate agents in Texas. The trainings are based on the same principles Michael outlines in his book, "Luxury Listing Specialist" that he teaches to agents across the world.

Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today. 

For more information about Michael and the Marketing Luxury Group, click HERE
What Others Are Saying...

“”Wow, I have never seen a more impressive approach to listing and marketing multi-million dollar properties, his inventory of homes reads like a Who’s Who list of American’s Best Real Estate Properties. I cannot imagine ANY seller, with a multi-million dollar property not listing with Mike. If you want to break into the multi-million dollar property market, or learn how to get your luxury listing sold, Michael is the person to talk to.”

                  - Judy LaDeur, Founder and President of The Profitable Recruiter and Judy LaDeur International

“If you want to market high-end properties then Michael’s Luxury course is a must. He is the expert, and he leads by example with his impressive portfolio of $1 million+ listings and sales. Michael recently gave an all day seminar to 122 of my agents in Dallas. They were more than impressed and virtually all of them are going for the LUXE designation offered by Michael. But even more important is the integrity and caliber of professionalism that Michael exudes. A real class act.”

                  - Mark Wolfe, Owner of RE/MAX DFW Associates

"After attending Michael's all day seminar in Lewisville Texas, I can attest that agents who want to break into the luxury market, and/or are looking for very unique and aggressive marketing strategies for their luxury listings, this designation is a must. As agents there are many courses to choose from, but not all of them have substance! Michael is in the trenches and practices what he preaches."

                  - Olivier Mevellec Co-founder & President of Global Marketing Agent
Exclusive Certification For:
A Special Thank You to Our Sponsors:
What Happens if I Register and Have an Emergency and Can't Attend?
If you are unable to attend after registration you may have someone else attend as a substitute for your participation in the program. Contact our Support Team at least 10 days prior to the event to transfer your enrollment.

What Happens if I'm Unable to Attend Due to an Emergency and Am Unable to Find a Substitute?
We will convert your enrollment to a non-refundable credit that you may apply toward any future programs, including our immediate access online training program (this credit can be applied up to 12 months from your original event date after which it will expire).
Contact Us
Marketing Luxury Group, LLC
1315 W. 22nd Street Suite 205
Oak Brook, IL 60523
© 2017+Luxury Listing Specialist. Marketing Luxury Group, LLC. All Rights Reserved. 
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