Live CE Event
Coming to Dallas!
Join me in Dallas on September 11th & 12th
for exciting Live CE training events!

Register now for just $47

Event CE Program
Top Luxury Listing Appointment Strategies
(2 Hours)
Course Description
This course presents the principles, strategies, and systems that have been proven to help agents educate sellers during the listing appointment so that sellers can hire the agent that is best for them. Agents will learn best practices. Gain excellent, advanced, and cutting-edge techniques for helping high net worth clientele.
Learning Objectives
Upon completion of this course, participants will be able to recognize and identify:
• Agents Will Learn How To Build & Optimize Their Listing Packet & Listing Presentations
• Agents Will Learn The Importance Of Creating Case Studies
• Agents Will Learn How Understanding Personality Traits Is Vital For Lead Conversion & Negotiating With Today’s Consumers & Buyers Agents
• Agents Will Walk Away With Resources For Improving Results, Listing Conversions, & Positive Relationships
Timed Outline: Best Luxury Listing Appointment Practices
Time Topic
25 Minutes Structuring Your Pre-Appointment Checklist & Pre-Listing Package
25 Minutes Creating Your CMA & Determining Your Go To Market Pricing
45 Minutes Agents Will Learn Best Practices When Going On Luxury Listing Appointments
25 Minutes Agents Will Learn Best Post Listing Appointment Practices
Best Strategies for Marketing High End & Luxury Listings
(1 Hour)
Course Description
This course presents the principles, strategies, and systems that have been proven to help sell high end and luxury homes sell faster and for more money. Agents will learn how to best position the home before going on the market for a quicker sale once the home is listed. Agents will learn how to get more views and showings on their listings. Gain excellent, advanced, and cutting-edge techniques for helping your sellers.
Learning Objectives
Upon completion of this course, participants will be able to recognize and identify:
• Agents Will Learn How To Accentuate The Best Features Of The Homes They Represent
• Agents Will Learn How To Implement “Lifestyle” Marketing For Their Listings
• Agents Will Learn How To Tell The “Story” Of The Home In Both Pictures & Words
• Agents Will Learn Best Ongoing Marketing Practices To Sell Their Listings Faster & Netting The Seller More Money
Timed Outline: Best Luxury Listing Appointment Practices
Time Topic
40 Minutes Executing The “Property Launch” From Day One The Listing Goes “Live”
20 Minutes Best Ongoing Pro-Active Strategies To Bring More Qualified Buyers To Agents Listings

TOTAL 3 CREDIT HOURS

Schedule
September 11th, 2019
11:30 am - 3 pm

Ridglea Country Club
3700 Bernie Anderson Ave, Fort Worth, TX 76116
September 12th, 2019
10:30 am - 2 pm

Brookhaven Country Club
3333 Golfing Green Dr, Farmers Branch, TX 75234
Special Bonus
You will receive the following Special Bonus for attending these CE trainings:
Pre-loaded Video Book
(a $397 value)


Two workbooks 
(one per day) to take detailed notes in
Unlimited Online Access for 1 Year
Video training access for all 14 modules!
Course Length: 8 Hours 
 (a $597 value)
A copy of my new book

A Copy of My Book (A $30 Value)

Locations
September 11 @ 11:30 am 

Ridglea Country Club
3700 Bernie Anderson Ave, Fort Worth, TX 76116


CUSTOM JAVASCRIPT / HTML
September 12th @ 10:30 am

Brookhaven Country Club
3333 Golfing Green Dr, Farmers Branch, TX 75234


CUSTOM JAVASCRIPT / HTML
About Michael LaFido
Michael LaFido is a top-producing Realtor and real estate consultant with over Eighteen years of experience in the real estate industry. Michael' marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.
 
Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ in 2018 by the International Property Awards!
Michael has created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This new certification establishes an in-depth and detailed set of standards for agents that represent luxury homes, and is currently offered for 12 hours of Continuing Education (CE) for real estate agents in Texas. The trainings are based on the same principles Michael outlines in his book, "Luxury Listing Specialist" that he teaches to agents across the world.

Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today. 
For more information about Michael and the Marketing Luxury Group, click HERE
What Others Are Saying...

“”Wow, I have never seen a more impressive approach to listing and marketing multi-million dollar properties, his inventory of homes reads like a Who’s Who list of American’s Best Real Estate Properties. I cannot imagine ANY seller, with a multi-million dollar property not listing with Mike. If you want to break into the multi-million dollar property market, or learn how to get your luxury listing sold, Michael is the person to talk to.”

                  - Judy LaDeur, Founder and President of The Profitable Recruiter and Judy LaDeur International

“If you want to market high-end properties then Michael’s Luxury course is a must. He is the expert, and he leads by example with his impressive portfolio of $1 million+ listings and sales. Michael recently gave an all day seminar to 122 of my agents in Dallas. They were more than impressed and virtually all of them are going for the LUXE designation offered by Michael. But even more important is the integrity and caliber of professionalism that Michael exudes. A real class act.”

                  - Mark Wolfe, Owner of RE/MAX DFW Associates

"After attending Michael's all day seminar in Lewisville Texas, I can attest that agents who want to break into the luxury market, and/or are looking for very unique and aggressive marketing strategies for their luxury listings, this designation is a must. As agents there are many courses to choose from, but not all of them have substance! Michael is in the trenches and practices what he preaches."

                  - Olivier Mevellec Co-founder & President of Global Marketing Agent
Exclusive Certification For:
Sponsors
A Special Thank You to Our Sponsor:
Contact Us
Marketing Luxury Group, LLC
1315 W. 22nd Street Suite 205
Oak Brook, IL 60523
888.930.8510
What Happens if I Register and Have an Emergency and Can't Attend?
If you are unable to attend after registration you may have someone else attend as a substitute for your participation in the program. Contact our Support Team at least 10 days prior to the event to transfer your enrollment.
What Happens if I'm Unable to Attend Due to an Emergency and Am Unable to Find a Substitute?
We will convert your enrollment to a non-refundable credit that you may apply toward any future programs (this credit can be applied up to eighteen months from your original event date after which it will expire).
© 2019 Luxury Listing Specialist. Marketing Luxury Group, LLC. All Rights Reserved.